How do I market myself as a mobile barber & get new clients?
As a mobile barber, you can’t count on receiving footfall traffic as you don’t have a physical location where you can pick up on organic passerby traffic. This is not a problem per se, as we are now in the digital age. But you do need to ensure your online presence is strong and positioned well, so you can build a large online following quickly.
The key is to make yourself discoverable by the right audiences & ensure they can find your work in it’s best light.
The most reliable methods to do this are:
1: Create a TrimCheck booking profile.
To rank organically on google - similar to how you probably clicked on this answer through google, you want to position yourself so that people searching for ‘mobile barbers near me’ around your local area are directed to your online booking page.
You can do this by creating an online booking page on TrimCheck and showcasing all your portfolio pictures there. We will automatically optimise your page for you so you can rank well around your local area.
The objective is to get your booking page to rank for searches such as ‘home barbers near me’ within a 2km radius from your home location.
2: Share your work on Instagram using the right hashtags & locations.
Many consumers do check instagram hashtags such as ‘#’city’barbers when looking for a new barber in their city. Check your city’s corresponding hashtag to see if it is low competition, in which case you have a good chance of ranking for it. Make sure you have a separate instagram for work only, and showcase all your best pictures there. Get your existing consumers to share your work on their story so you can get a little boost to start.
Once you start accumulating exposure, its key to have a clear call-to-action, to get them to book, by placing your TrimCheck booking link on your bio.
3. Try running local Google ads.
Depending on your local competition, it might also be a feasible option to run local google to target inbound searches related to your services such as ‘mobile barber near me’ for a suitable radius.
Once you get the exposure you need, the key is to provide a streamlined booking experience. So that customers can take action if they like your work.
You could also consider setting up a 1st time offer on TrimCheck. We don’t always recommend doing this but if you are confident in your trims, it can be a great way to incentivise people to switch from their current barber once and try out your service.
Once you get a consistent stream of new customers, the next area of focus should be on how to retain those customers. More on this in the next question's answer.